workup
BRANDING
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UX/UI
Start up SaaS platform Workup set out to establish themselves as an all-in-one solution with a modern, fun identity.
Giving the brand an exciting new personality & designing it’s interface, the team were left with a comprehensive design system to support their growth as a business.
COLOURS & TYPEFACE
After running workshops with the business owners, we understood that the most important message they wanted to communicate was that Workup was fun, easy to use & not another boring corporate tool. With the use of a vibrant colour palette & sans-serif font this helped to deliver this message through their new branding.
DESIGN SYSTEM CREATION
As part of the branding project, it was important that we translated this into a Design System by creating a product palette and various components. By communicating the component usage & states, this would enable the business owner to develop his platform & any other future updates.
TEXT COLOUR AUDIT
As the project evolved, it became apparent some text colours were not accessible when used in certain features. A colour audit was carried out to standardise typography styles, improve accessibility & ensure alignment with the Design System.
ONBOARDING & ADOPTION
As Workup are a start up company, it was important to implement the right onboarding flows to attract users. To provide that tailored user experience, it was essential to establish to right flows for both business owners & employees.
FINAL DESIGNS
Using the Design System as a foundation, the final interface was developed to create a consistent and scalable product experience. By creating various widgets & features, the user could customise their dashboard to their own specific business needs.
BUSINESS OUTCOMES
Following the redesign Workup continued to grow & received industry recognition, including award nominations for Startup of the Year & Excellence in Technology. By introducing vibrant branding, updating the UI & creating a structured Design System, Workup can introduce new features more efficiently & continue to grow their platform.
