FLUTTER ENTERTAINMENT
LIVE ACTIVITIES
As part of an embedded product design team within Flutter Entertainment, I've worked across a range of projects supporting their digital products.
One of my first projects was designing & delivering a new Live Activities feature for iOS, which will be launched for the FIFA World Cup later this year.
IDEATION
As this was a very quick turn around to deliver in time for the World Cup, I was briefed in on a list of requirements & objectives. After dissecting this, I began an ideation phase of low-fidelity wireframes & going through Apple’s documentation on Live Activities to see what was possible.
REVIEWS & PUSH BACKS
After exploring different design options, I scheduled feedback sessions with product owners and engineers. It was decided that displaying penalties was out of scope and team crests might need to be removed. To preserve the user experience, I proposed using the default crests from the design system and removing the penalty shootout icons instead.
ORIGINAL
SOLUTIONS
EDGE CASES
As design was signed off quickly there was enough time to prepare versions to cover different edge cases. This included messaging for users on different versions of iOS, users subscribing to multiple events at once & preparing for when it will hopefully be used for the Premier League.
FINAL DESIGNS
After some back & forth communication with the engineers, we managed to iron out the last few requirements before development. This included some brand versioning & prototypes to send to the marketing team to promote the new exciting feature. As this is currently being developed, we are hoping for it to be released on Sky Bet & Betfair with Paddypower being out of scope.
BUSINESS IMPACT
While this work is still under development, we anticipate that Live Activities will create a more seamless live betting experience by surfacing key updates in real time without needing to open the app.